Edge and CDN: latency is experience (and conversion)

Every 100 ms of latency costs conversion. Pushing content — and increasingly compute — to the edge, near the user, is one of the cheapest performance levers there is.

What to put at the edge

• Static assets (images, JS, CSS) via CDN: the most obvious, immediate win.
• API response caching with short TTL for slow-changing data.
• Edge functions for personalization, A/B testing and light auth without hitting the origin.

Caching is power — and danger

A good cache reduces origin load and speeds everything up. A badly invalidated cache serves stale data and breeds nasty bugs. Set keys and TTLs deliberately and keep a reliable purge path.

Impact beyond speed

Faster pages improve Core Web Vitals (and thus SEO), reduce bounce and lift conversion. It's rare to find an optimization with such a clear ROI.

Distribute with Kubmix

With Kubmix Cloud's CDN you put your assets close to users and offload the origin in a few clicks — or via API, in your IaC flow.